Words have DNA
Just as Legacy Systems carry the logic of their creators, words carry the logic of the cultures that coined them. By tracing the lineage of terms like "Text" (weaving) or "Steward" (hall-keeper), we uncover lost instructions for how to build better systems.
Naming as Programming
When we name a new technology, we program how people will use it. Calling it "The Cloud" programs passivity (it's up there, floaty, abstract). Calling it "The Grid" or "The Mycelium" programs connectivity and responsibility. Precise naming is high-leverage engineering.